Kraftinn-creating an era for sustainable home decor

A brief introduction

Kraftinn, an eco-friendly company was started on June 14, 2010, at Jorhat, Assam with a small setup of 3 to 4 artisans selling bamboo products like lamps made out of 5-6 varieties of bamboo. They also remove the water hyacinths that block water flow in their rivers and recycle them to make bags and sell them. Kraftinn brings together creativity, innovation and vision made tangible in its eco-friendly, resilient furniture and utilities.

Kraftinn has a team of experts who select the right bamboo for harvest during the months of November and December. The harvested bamboos are then kept in shade away from the sun (to avoid cracking of the bamboos) to dry the water out and are later stalked to meet their production demands for a whole year.

Assam is rich in amazing resources. It has a vibrant heritage of arts and crafts made of sustainable materials like bamboo, water hyacinth, cane, cotton, kauna, etc. Under the brand of Kraftinn, skilled, traditional artisans give flight to their imagination under the supervision of expert designers. As a result, their products are a distinctive and innovative rendering of Assam’s deepest traditions.

Born of Kraftinn

The Co-Founders of Kraftinn are Parikshit Borkotoky and Pramathesh Borkotoky. Their story and born of Kraftinn has been depicted by them

We remember when as kids, we would sit on handcrafted stools around a bonfire and listening to stories of our grandparents. Ever since handcrafted products were a part of our life. Knowing some kind of handicraft is considered as a life skill in this part of the country. When we grew up following our career goals we also forgot the joy of sitting around the bonfire or sitting with friends on cane furniture over a cup of tea. Our lives are changing and we also want to preserve the traditional knowledge.

The idea of merging the traditions of handcrafted accessories with contemporary lifestyle needs gave birth to Kraftinn. 

We come from a state rich in handcrafted traditions and we see what our artisans have created through all these generations. Despite the diverse handicraft industry in India, there has been little growth. One of the main reasons is that crafters were not getting the value for their efforts. 

Kraftinn with roots in the handicraft-rich state of Assam is bridging the gap. We sit together with our craftsmen who have inherited the art from their ancestors and spend hours working on a design. We then try to add practical value to the products for which the customers are ready to pay. None of us have been to a design school so we work like kids on a blank slate and try to come up with designs that translate into marketable products for the contemporary lifestyle which are also scalable.

We learn from our crafters and most of the time we learn from YOU, our most valuable design teachers.

Factsheet

Basic Information

Nature of BusinessManufacturer
Additional BusinessRetailer
Company CEOParikshit Borkotoky
Year of Establishment2015
Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)

Kraftinn and sustainability

 Kraftinn believes in sustainability that brings social equity, economic empowerment, and greater adaptability to environment-friendly products. The primary raw materials that are used at Kraftinn are renewable fibers like bamboo, water hyacinth, jute, etc. With the growth of kraftinn they are trying to reduce the carbon footprint by various means apart from using renewable raw materials.

Where to buy Kraftinn products?

Kraftinn various products are listed on their own website https://kraftinn.com/ and apart from that it is listed on Amazon.in, Peperfly.com, Flipkart.com, and also through their facebook page

Home decor startup KraftInn raises Seed round from NVCL

KraftInn, a home decor startup has raised an undisclosed amount in a Seed round from NEDFi Venture Capital Ltd. (NVCL), through its North East Venture Fund.

“Climate change is one of the most pertinent issues of our generation and home decor companies need to change how we make things. We aspire to be India’s largest direct-to-customer sustainable home décor brand,” said Parikshit Borkotoky, Co-Founder, KraftInn.

“Our approach is to directly reach out to the target customers and build a digitally native brand. In addition to this, we closely work with the customers to understand their preferences and habits in real-time. This equips us with the required understanding that goes into building the new products. Our approach is our key USP,” said Pramathesh Borkotoky, Co-Founder, KraftInn.

“The Company fits the NEVF objective of promoting scalable startups in the North-East Region especially, as the Company is working in the traditional craft space but has developed a model which is likely to help scale at a faster rate with the potential to place itself as a major player in the eco-friendly home decor space,” said PVSLN Murty, CMD NEDFi and Chairman NVCL.

The company intends to utilize the funds in expanding its inventory and designs. The startup will also utilize a part of the raised investment in strengthening the marketing, sales, and distribution teams.

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